Overview

This guide explains how to create, send, and track an email campaign using Zoho Campaigns. Email campaigns help you communicate with your audience and measure engagement.

Creating a Contact List

Before sending a campaign, you need a list of recipients.

1. Go to Contacts
2. Click "Create List"
3. Name the list
4. Import contacts using a file or add them manually

Ensure that contacts have valid email addresses.

Creating a Campaign

1. Go to Campaigns
2. Click "Create Campaign"
3. Choose "Email Campaign"
4. Enter:
   • Campaign Name
   • Subject Line
   • Sender Details

Designing the Email

You can use a template or create your own design.

1. Select a template
2. Customize content:
   • Text
   • Images
   • Links
3. Preview the email

Make sure the design is clear and responsive.

Testing the Campaign

Before sending:

1. Send a test email to yourself
2. Check formatting and links
3. Verify subject line and sender details

Testing helps avoid errors in the final campaign.

Sending the Campaign

1. Choose your contact list
2. Select sending option:
   • Send immediately
   • Schedule for later
3. Confirm and send

Tracking Performance

After sending, you can monitor:

Open rate
Click rate
Bounce rate
Unsubscribes

This data helps evaluate campaign effectiveness.

Best Practices

Use clear and engaging subject lines
Segment your audience for better targeting
Avoid sending too many emails in a short period
Always test before sending

Common Issues

Emails going to spam due to poor content or configuration
Broken links or incorrect formatting
Sending to outdated or invalid contact lists